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Peugeot is set to launch a nationwide test-drive event for its family SUV, the All-New 5008 Smart HYBELead. The event, themed “Spring Drives to Expand Your Horizons,” will run from the 6th to the 22nd at 13 dealerships across the country.
This 17-day event goes beyond traditional test drives, focusing on delivering a sensory brand experience that aligns with customers’ tastes and lifestyles. Peugeot aims to strengthen emotional connections through interactive programs that visitors can enjoy with their companions.
During the event, dealerships will feature “Expand Your Horizons” customization studios. Capitalizing on the popular DIY trend, visitors can create personalized items like pens and smartphone straps using various components. This program caters to families with children and adults interested in unique hobbies, ensuring a welcoming and enjoyable showroom experience.
Peugeot is also running a guaranteed-win promotion to celebrate the All-New 3008 Smart HYBELead’s double victory in the 2026 Car Design of the Year category. Test-drive participants will receive scratch-off cards, with prizes for every group including the Peugeot Voyage Luggage (29-inch) co-designed with French premium luggage brand Delsey, premium French wines and wine glass sets, and coffee vouchers.
Last month, Peugeot completed its core model lineup with the launch of the All-New 5008 Smart HYBELead, expanding its seven-seat family SUV range. The lineup now includes the 308, 408, 3008, and 5008. The Smart HYBELead system, standard across all models, combines urban driving efficiency with Peugeot’s signature agile handling. With options spanning from urban crossovers to family SUVs, customers can select a model that best suits their lifestyle and experience Peugeot’s enhanced mobility offerings.
Bangsil, CEO of Stellantis Korea, stated, “This event is designed to enrich our customers’ daily lives and lifestyles through the Peugeot brand. We invite families, couples, and friends to visit our showrooms, discover new preferences, and broaden their automotive horizons.”
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