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● Peugeot kicks off nationwide test-drive events to celebrate All-New 5008 Smart HYBE Lead launch
● Events to run simultaneously at 13 Peugeot showrooms nationwide from March 6 to 22
● Custom merchandise creation among tailored programs for visitors
● Test-drive participants eligible for guaranteed prizes including premium luggage
Peugeot is launching a nationwide spring test-drive campaign to mark the debut of its family SUV, the All-New 5008 Smart HYBE Lead. Themed “Spring Drives to Expand Your Horizons,” the event will run for 17 days from March 6 to 22 across 13 showrooms throughout the country.
Enhanced customer-centric experience programs
Peugeot has prioritized delivering a sensory brand experience that complements customers’ lifestyles beyond just test drives. During the event, customization studios will operate at all showrooms. Visitors can create personalized items such as pens and smartphone straps using trendy components. This hands-on activity is expected to appeal to a wide range of guests, from families with children to adults with unique hobbies.
Guaranteed prizes celebrating design awards
To commemorate the All-New 3008 Smart HYBE Lead’s double win in the 2026 Design of the Year awards, Peugeot is offering a special promotion. Every test-drive participant will receive a scratch card for a chance to win a 29-inch travel suitcase co-designed by Peugeot and French luggage brand Delsey. Additional prizes include premium French wine sets, coffee vouchers, and more, allowing Peugeot to share its success with customers.
Completing the Smart HYBE Lead lineup
With last month’s introduction of the All-New 5008 Smart HYBE Lead, Peugeot has bolstered its seven-seat family SUV offerings. This launch completes the brand’s core lineup, which includes the 308, 408, 3008, and 5008. The Smart HYBE system, featured across all models, combines urban efficiency with Peugeot’s signature agile performance. The diverse range, from urban crossovers to large family SUVs, allows customers to select a model that best suits their lifestyle needs.
Bang Sil, CEO of Stellantis Korea, stated that the event was designed to enrich customers’ daily lives through the Peugeot brand experience. He expressed hope that visitors, whether with family or partners, would discover new interests and broaden their horizons during their showroom visits.
By Won Seon-woong (Global Auto News reporter)
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