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Seoul’s infant-and-toddler mobility program partners with private firms — large vans and taxis fitted with dedicated child car seats
User story contest runs through March 31; results announced April 6
Grand prize: one winner receives a 500,000 KRW (approximately $375) Tada credit (≈ $385) — Ivenet joins as a partner
Tada said on March 16 it will hold a user story contest to mark more than 30,000 applicants for its “Seoul Mom & Dad Taxi” program.
The “Seoul Mom & Dad Taxi” program is run by the Seoul metropolitan government to make travel easier for families with infants under 24 months.
The service uses large passenger vans configured as taxis and equipped with dedicated child car seats.
Tada joined the program last year and is participating for a second year; the company said applications have topped 30,000 this year.
The contest invites users to share their experiences riding the Seoul Mom & Dad Taxi. Submissions can cover topics such as ride convenience, interactions with drivers, and other memorable moments. The entry period runs March 16–31.
Tada said it will share selected stories on social media and other channels to showcase real-world use cases for the infant-and-toddler mobility service.
Prizes include Tada credits and products from partner Ivenet.
The grand-prize winner will receive a 500,000 KRW (approximately $375) Tada credit and a snack box valued at roughly 100,000 KRW (approximately $75). Fifty runners-up will receive Tada coupons and Ivenet product sets.
Additionally, the first 100 participants will receive a 5,000 KRW (approximately $3.75) Tada coupon (about $4). Winners will be notified by text message on April 6.
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