Maserati GranTurismo and GranCabrio Prices Slashed: Discover the New Affordable GT Lineup
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Maserati Korea is significantly boosting the price competitiveness of its flagship grand tourers, the GranTurismo and GranCabrio. The GT models combine sports-car performance with a comfortable long-distance driving experience.
Maserati Korea said on the 17th it will cut the GranTurismo Trofeo’s price by up to KRW 21,000,000 (about $15,750).
The GranCabrio’s Trofeo trim has been reduced by KRW 17,400,000 (about $13,050). The company also introduced a new entry-level trim priced roughly KRW 70,000,000 (about $52,500) below the existing Trofeo.
A Maserati Korea spokesperson said the company adopted strategic pricing for its iconic GT lineup for domestic customers, even as most automakers raised prices amid recent currency fluctuations. The move is intended to broaden access to the GT models’ appeal.
At the same time, Maserati Korea will launch the 2026 season of its Master Maserati Driving Experience, giving customers the chance to experience the brand’s performance on track. Launched in 1999, the program offers instructor-led track sessions designed to showcase Maserati’s racing DNA.
Running from May through October, this season will center on the GranTurismo Trofeo and the super sports cars GT2 Stradale and MC20.
Notably, the program will expand beyond major Italian circuits this year to include Germany’s Hockenheimring and France’s Circuit Paul Ricard, making it the largest edition to date.
Participants can explore Maserati’s dynamic performance through tiered programs tailored to skill level.
Maserati Korea will also run a domestic touring event for GranTurismo and GranCabrio owners starting this summer.
Nam Yun-ji, head of communications at Maserati Korea, said, “We implemented strategic price adjustments and created differentiated customer experiences so more Korean customers can enjoy the essence of Italian GTs. Through global track events and domestic touring programs, we will continue to deliver the driving pleasure and pride that only Maserati can offer.”
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