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Tinkware Co.’s flagship brand iNAVI said on March 19 that Korea Management Association Consulting ranked it No. 1 in the navigation category for the 20th consecutive year and No. 1 in the dashcam category for the 14th consecutive year in the 2026 Korea Brand Power Index (K-BPI).
Now in its 28th year, the K-BPI measures brand competitiveness across Korea’s major industries by evaluating factors such as brand awareness and customer loyalty. iNAVI reinforced its market position by once again taking the top spot in both the navigation and dashcam segments, driven by strong recognition and consumer trust.
Tinkware has sustained growth by focusing on innovative technologies and premium-quality products that reflect customer needs. Its dashcam lineup leverages object-recognition AI developed on an autonomous-driving platform and deep-learning algorithms to boost detection accuracy in both driving and parking scenarios. The company also expanded real-time connected services to improve user convenience and accelerate accident response.
Specifically, dashcams fitted with iNAVI Vision AI have enhanced object and license-plate recognition using accumulated driving data. During parking, the systems precisely detect approaching objects and record only relevant events. In the event of an accident, the devices pair with a smartphone to deliver impact alerts and key incident data immediately, enabling faster response.
Tinkware also operates the industry’s first brand-owned retail outlet, the iNAVI Premium Store. Customers can test navigation systems and dashcams as well as products like the Kaltwin Active electronic sunshade, the Blue Vent air purifier, and the Roborock robot vacuum. The store offers one-stop service for consultations, purchases, installations, and after-sales support.
A Tinkware spokesperson thanked customers for helping the company achieve 20 consecutive years at No. 1 in navigation and 14 consecutive years at No. 1 in dashcams, adding that Tinkware will continue to strengthen brand trust through differentiated technology, quality, and service.
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