Lamborghini’s 10th Anniversary: Discover the Powerful Temeraio PHEV at Exclusive Gala

Translation result

[The Public = Reporter Oh Du-hwan] Lamborghini Seoul is marking its 10th anniversary by sharpening a customer-focused brand strategy, moving beyond vehicle sales to expand lifestyle and experiential offerings.

On the 25th, Lamborghini Seoul held its 10th Anniversary Gala Dinner at The Westin Seoul Parnas in Samseong-dong, outlining a decade of achievements and its plans for the future. About 240 guests attended the event.

The program opened with a video tracing the brand’s growth over the past decade. Lamborghini Seoul began with 19 deliveries in 2016 and has since accumulated roughly 2,400 deliveries. Annual volumes have recently climbed to more than 300 units. Alongside sales growth, the company highlighted the establishment of a dedicated service organization and the development of specialized staff as key milestones.

Speakers at the gala emphasized a shift from pure sales metrics to relationship-driven brand management. They detailed upcoming model launches, customer events and plans to expand service infrastructure, underscoring a strategy centered on delivering immersive brand experiences.

The program included a congratulatory message from Emilia Gatto, Italy’s ambassador to Korea, and remarks from short-track speed skater Kim Gilli.

Lamborghini Seoul said it will broaden customer experience programs. In April it will launch the \”Temerario Track Day\” track-driving program and will follow with events such as a City Tour in Daegu and a Service Clinic.

The company also plans to expand lifestyle initiatives, including opening a new showroom, offering yacht tours and staging brand days — providing multiple touchpoints for customers to engage with Lamborghini after purchase.

The gala featured key models including the Gallardo, Huracán, Temerario, Aventador, Countach and Revuelto, with lighting and sound design used to reinforce the brand’s identity.

Kim Jong-bok, CEO of Lamborghini Seoul, said, \”This gala dinner gave us an opportunity to reflect on the journey we’ve shared with our customers over the past 10 years and to celebrate what it means.\” He added, \”We will expand customer touchpoints and continue to communicate Lamborghini’s brand philosophy and lifestyle values.\”