Discover the Volvo EX90: A Deep Dive into the First Software-Defined SUV and Its Safety Features
Daniel Kim Views
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Lee Yun-mo, CEO of Volvo Car Korea, is reshaping the brand’s sales portfolio. He plans to grow the brand from roughly 15,000 units this year to about 30,000 in the near term, focusing on electric vehicles (EVs) and hybrid (HEV) models.
The starting point is the next-generation electric flagship SUV and Volvo’s software-defined vehicle (SDV) strategy model, the EX90. On April 1, Volvo Car Korea held an EX90 launch event at the Inspire Resort on Yeongjongdo, Incheon, and unveiled the model to the Korean market.
If the XC90 raised Volvo’s premium image in Korea in the past, the EX90 will set the new standard for the next decade, Lee said.
The EX90 is Volvo’s first SDV. Its core is Volvo’s in-house system, the Hugin Core. It integrates the vehicle’s electrical architecture, core computer, and control systems around software.
Volvo says the EX90 is already impressive and will continue to evolve. The company calls it “the safest car in history.” It comes standard with an advanced sensor suite — five cameras, five radars and 12 ultrasonic sensors — and includes a driver-monitoring system and an in-cabin passenger detection system that check occupants’ status in real time.
Even without LiDAR, Volvo emphasized that safety is delivered by the integrated system as a whole rather than any single sensor. Battery safety is reinforced with cell-level voltage and temperature monitoring, thermal-runaway detection and an ultra-fast cutoff architecture.
Built on an 800V battery system, the EX90 supports up to 350 kW fast charging, enabling a 10% to 80% charge in about 22 minutes. Its WLTP range reaches up to 625 km (about 389 miles). The domestic launch model pairs a 106 kWh NCM battery with an all-wheel-drive, twin-motor setup. The twin-motor configuration produces 456 horsepower, while the performance model delivers 680 hp.
Offered in six- and seven-seat layouts, the EX90 targets family buyers with spacious seating and cargo room, people-centric lighting and climate design, and a Swedish-inspired interior. The starting price for the Twin Motor Plus is 106,200,000 KRW (about $79,650). Volvo has priced the top Ultra seven-seat model at 116,200,000 KRW (about $87,150), matching the XC90 T8.
Lee said, “Although currency pressures remain significant, our priority is to offer customers the best product at a reasonable price. Following the EX30, we have priced the EX90 to be among the most competitive globally.”
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