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Pelicana, a popular chicken franchise, apologized after an advertisement produced with artificial intelligence drew criticism for a storyline that suggested an affair.
On May 10, Pelicana posted on its official Instagram: “We sincerely apologize for the discomfort and disappointment caused by the recently uploaded content.”
The company acknowledged it did not sufficiently consider whether the depiction and its social implications were appropriate during production, and that the post caused discomfort and concern for many viewers.
Pelicana said it removed the offending post and will strengthen its content planning and review processes to prevent a similar incident.
The ad portrayed a conceit in which a fried-chicken couple gives birth to a seasoned (sauce‑coated) chicken “baby.” It included a scene in which the husband suspects his wife of infidelity, and the controversy intensified when a watching female doctor named Pelican appeared to be attracted to the husband and attempted to seduce him.
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